Shrutin Shetty

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"Main Batata Hoon" explores intricate webs of human views, mindsets and behaviours through fictional everyday stories in conversational form.

2024

Shrutin N Shetty

Stories

Shrutin Shetty

Dry Ice in Food Deliveries

When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of…

21h ago

21h ago

Shrutin Shetty

Make Lists without Checking Old Lists

Here’s one on productivity for those of us who use lists as part of planning.

2d ago

2d ago

Shrutin Shetty

Investing

I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered…

4d ago

4d ago

Shrutin Shetty

Product Names — What’s in a N

When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of

6d ago

Shrutin Shetty

The Simple but Brilliantly Designed Bisleri 5L bottle

In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I…

Oct 30

The Simple but Brilliantly Designed Bisleri 5L bottle

Oct 30

Shrutin Shetty

Learning

After graduating, or post-graduating (if that’s a term), most of us approach learning as a sort of inconvenience that must be suffered or…

Oct 30

Shrutin Shetty

Time and Price in B2C businesses

Time and Price form interesting aspects of current B2C businesses.

Oct 29

Oct 29

Shrutin Shetty

Gravity and Angle of Approach

Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to…

Oct 22

Oct 22

Shrutin Shetty

𝐅𝐨𝐫 𝐚 𝐡𝐮𝐦𝐚𝐧𝐤𝐢𝐧𝐝 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐬𝐡!𝐭 𝐡𝐚𝐩𝐩𝐞𝐧

As of 2024, it is estimated that some 30–40% of senior citizens globally experience constipation.

Oct 17

𝐅𝐨𝐫 𝐚 𝐡𝐮𝐦𝐚𝐧𝐤𝐢𝐧𝐝 𝐭𝐫𝐲𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐬𝐡!𝐭 𝐡𝐚𝐩𝐩𝐞𝐧

Oct 17

Shrutin Shetty

Same Same but Different

A few years ago, I was advising a consumer tech company, and two of a bunch of things I was working on, was conceptualizing the search…

Oct 16

Oct 16