Shrutin Shetty – Medium

Shrutin Shetty

Featured Book

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Main Batata Hoon

Main Batata Hoon

"Main Batata Hoon" explores intricate webs of human views, mindsets and behaviours through fictional everyday stories in conversational form.

2024

Shrutin N Shetty

Shrutin N Shetty

Stories

Shrutin Shetty

Trust-building

There are brilliant behavioural science wizards across the world unfortunately employed with companies that have them busy finding…

Nov 13

Trust-building

Nov 13

Shrutin Shetty

The God of Thoughtful Design

When companies create products, focus often tends to be on maximizing perceived value and profitability (within the respective value…

Nov 7

The God of Thoughtful Design

Nov 7

Shrutin Shetty

Dry Ice in Food Deliveries

When a regular business operation comes across something new, could be a new ingredient, a new brand of ingredient, a new brand or type of…

Nov 6

Dry Ice in Food Deliveries

Nov 6

Shrutin Shetty

Make Lists without Checking Old Lists

Here’s one on productivity for those of us who use lists as part of planning.

Nov 4

Make Lists without Checking Old Lists

Nov 4

Shrutin Shetty

Investing

I worked in venture capital from 2006 to 2010, and over time, noticed an increasing presence of core finance professionals and Chartered…

Nov 2

Investing

Nov 2

Shrutin Shetty

Product Names — What’s in a N

When thinking of names for one’s startup or new range of products, people tend to fall into the bucket of

Oct 31

Oct 31

Shrutin Shetty

The Simple but Brilliantly Designed Bisleri 5L bottle

In our everyday products, there don’t seem to be too many that actually catch your eye for being beautifully and thoughtfully designed. I…

Oct 30

The Simple but Brilliantly Designed Bisleri 5L bottle

Oct 30

Shrutin Shetty

Learning

After graduating, or post-graduating (if that’s a term), most of us approach learning as a sort of inconvenience that must be suffered or…

Oct 30

Oct 30

Shrutin Shetty

Time and Price in B2C businesses

Time and Price form interesting aspects of current B2C businesses.

Oct 29

Time and Price in B2C businesses

Oct 29

Shrutin Shetty

Gravity and Angle of Approach

Two of my many favourite topics around design, and these are terms I use, are ‘Gravity’ and ‘Angle of Approach’ (AoA). Gravity, is not to…

Oct 22

Gravity and Angle of Approach

Oct 22

Shrutin Shetty

Shrutin Shetty

Book Author

Helping companies create better consumer products. Behaviour, Innovation, Design. Innovating at www.ProductInnovator.in Blogging at www.ShrutinShetty.com

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