Shrutin Shetty

Sep 16

Earth vs Jeff’s Trillion

When the population of animals or insects in a region grows substantially and causes damage, we call it an infestation. Yet we humans have never looked at it the same way when it comes to ourselves, on how we grow and expand to displace and occupy forests, oceans, plant and…

Earth

2 min read

Sep 12

Product Design should factor Human Forgetfulness

Product design should factor for human forgetfulness where possible. This is a picture of the detergent tray from a leading brand, top-loading washing machine. The hole in the tray is where detergent, mixed with water, drips into the drum during a wash cycle. However, when the tray is opened to…

Product

2 min read

Published in Bootcamp

·Sep 6

Product design inputs for a standing desk

Invisible Bed has been an interesting and innovative product company. As a recent owner of a wall mounted sit/ stand desk, I recently shared some product design inputs with their CEO. They were well received. The Product: The challenge: 1.Pre-attached table-top — the tabletop came attached to the swing arms, making…

Product Design

2 min read

Sep 6

An Indian Survivorship Bias Example

Many of you must have seen that drawing of a World War II plane with red dots on it. It explains Survivorship bias, a bias that statistician Abraham Wald figured out. Simply put, survivor bias is our tendency to view a situation or pattern as a comprehensive representative sample, often…

Survivorship Bias

2 min read

Aug 17

Everything as a Service

Over the past decade, the business world has had a real attraction to making everything a service. And rightly so. There is obvious advantage, affordability and convenience for users to rent instead of buy. They get incrementally better offerings without heavy costs. And it saves companies the hassle of repeatedly…

Subscription

3 min read

Aug 16

Could Musical Roads address Global Speeding and Road Safety

There are roads in Hungary that plays music! A musical road was first created in 1995 Denmark, by two artists. Given how brilliant a concept, I wonder why its Danish origins seem almost obvious. Just like the concept of hygge and especially Lego. Musical roads also exist in other countries…

Musical Road

2 min read

Aug 16

How About a Mass Behavioural Improvement before India’s 100th Independence Day

It’s 75 years since India got Independence! A proud milestone for all of us Indians. Also one to reflect on and carefully choose the path forward. I happened to read a 75th Independence Day post on Instagram, that took a crude jab at the Brits. …

India

2 min read

Aug 15

Mobile Apps and Habits

If you are trying to create a new habit or trying to use a mobile app more regularly, you would obviously have better luck if you placed the app on the Favourites row. It could be a planner app, an e-book reader, a food-tracking or exercise app, or whatever else. …

Habits

2 min read

Aug 13

The Hostile World for Women

The normal-seeming world of us men is often a battle zone that most women need to navigate each day. Places and experiences we might not give a second thought about, can be horribly taxing on the attentional space of women. …

Women

6 min read

Jul 27

message to car owners: stop it. really. don’t go where belgium is already.

Francis Laleman

Very nice article! If I may suggest another factor, land area, as a determinant.

Very nice article! If I may suggest another factor, land area, as a determinant. India has 4x the population of US, sitting on 1/3rd the land mass. Since last mile connectivity is impossible with public transport in the US, cars (and until recently, cheap fuel) makes sense. For smaller countries like India, it is imperative to go the public transport way, unless we hope to all own cars, and live in a traffic jam.

1 min read

Very nice article! If I may suggest another factor, land area, as a determinant.

India has 4x the population of US, sitting on 1/3rd the land mass. Since last mile connectivity is impossible with public transport in the US, cars (and until recently, cheap fuel) makes sense.

For smaller countries like India, it is imperative to go the public transport way, unless we hope to all own cars, and live in a traffic jam.

Here's an email I'd written to our transport minister last year about this: https://shrutinshetty.com/2021/02/21/life-is-a-highway/