
Since plastic is pretty much an inescapable part of our diets now, and since we humans are inclined to prefer selling/buying a solution rather than inconveniencing ourselves with rollbacks or preventive efforts, my prediction for big pharma is that their next big offering will be pills (or some other form) of supplements to help digest that plastic.
Bon Appétit
An old, related post: Choosing a business opportunity to avoid change.