The Gap between Good Intentions and Impact

Shrutin Shetty
2 min readFeb 7, 2022

The gap between good intentions and impact of the resulting action (or choice) has been an area of interest to me.

A decade ago, a Brad Pitt linked non-profit messed up an affordable homes project [2008–2015] in New Orleans.
Meant to be green and sustainable, the homes had severe structural and mold problems. 6 of 150 are in good condition. They were not even adequately designed for heavy rains the region received.

Even the best intentioned plans must cross the Usability bridge and be adopted by users to achieve their purpose.
However often, noble intent overshadows recipient needs.

Few years ago, the Delhi government messed up a similarly noble homeless shelter project.

Growing up here in India, another amusing example I’d hear of, is slum redevelopment.
Governments built apartments for city slum dwellers in city suburbs. But oftentimes, many of these dwellers would rent out their new accommodation (thus gaining a new source of income), and move back to their old slum, which was familiar as a place, people, and place of employment.

In all of these cases, the beneficiaries are not to blame. They are not too demanding or picky or greedy.
Despite the best of intentions, it is simply a failure to design a more caring solution for them.

Photo by EKATERINA BOLOVTSOVA on Pexels

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Shrutin Shetty

To help you create better consumer products. | Behaviour. Innovation. Design. | Innovating at www.ProductInnovator.in | Blogging at www.ShrutinShetty.com